Premises

Change

The world is changing, people are changing yet organizations change last.  The goal is to become more fluid, adaptable and to embrace change to stay competitive.

Age of transparency

Organizations must pass a high standard of transparency and integrity is paramount.  Failures of Corporations from Enron to BP become common knowledge.

Conclusion

What most change management programs do not address is the motivation and purpose that drive an organization.  And this motivation must be shared with all stakeholders. 

This motivation and purpose MUST be... to create.

The alternative to having a purpose or motivation of creation, is having one of fear.  In the past, fear has been an effective motivator.  It is becoming less and less effective and desirable. 

The EA program is designed to have all members of your organization become creators.